Apple finally entered the virtual reality race when it released the Apple Vision Pro in 2023. Although the headset was met with critical acclaim, the main problem was its hefty price tag.
Now, the tech giant is reportedly working on a new VR project that it could use to attract the masses. According to various reports, the new device could be ready to hit the market by the end of 2025.
Apple Will Be Important in the Race for Widespread VR
Ever since early VR headsets came out in the late 2010s, key online industries have been gearing up for the VR revolution that hasn’t quite come to pass yet. For instance, developers in the online casino industry started making games for the technology, expecting it to be the next big thing.
When you look at the slots at Paddy Power games, it’s obvious that studios are always trying to advance their titles and make them more immersive. For instance, Coins & Clovers Cash Eruption aims to take players away to an idyllic setting with rolling hills and rivers. Titles like this will surely be enhanced further when VR become mainstream.
For VR to become a major household item, though, it will need the likes of Apple to lead the way in marketing it to the masses. According to projections from Grand View Research, the VR industry could be worth $434.36 billion by 2030. This may require Apple to branch out and offer more affordable options to their audience, as currently the Apple Vision Pro is too expensive for most people.
Company Set to Expand its VR Offerings For Greater Accessibility
With a price tag of $3500, it’s no surprise that the main criticism of the Vision Pro was the cost. Since its release, Apple has been trying to come up with ways to make the product cheaper and more accessible. An article in The Verge claims that the company has been finding ways to reduce the manufacturing costs of the headset, but other experts believe that there could soon be an announcement for a new device entirely.
This isn’t out of the question, as Apple’s pricing model across all its other products is to have multiple entry points for different users. The iPhone, for example, always has the Pro Max and the SE models on the opposite ends of the scale. As VR begins to gain more traction in the mainstream, it’s likely that Apple will release multiple models each year.
More evidence for that being the case is the fact that recent reports suggest that a new Vision Pro headset is in the works. This could be released in 2026 and will have improvements on the original such as AI integration. The release of this device will also make the previous one more affordable, allowing more Apple users to get into VR.
As usual, Apple is keeping its cards close to its chest and revealing little about its upcoming VR headsets. However, there’s a strong chance that the company could be gearing up to release a more affordable option to appeal to the masses.
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